Transform Your Marketing!
6 Week Nonprofit Marketing Course
Enrollment Now Open
This course is designed to coach nonprofit Marketers, Development Directors, Program Designers, and Communications leaders to create impactful marketing strategies that attract and captivate donors and stakeholders. The course has been growing in popularity at UT Dallas and SMU, and this special 6-week course has been tailored for nonprofit leaders in time for annual planning and Fall giving season.
You Will Learn How To:
Create measurable marketing goals that drive your mission
Create unique value propositions
Design campaigns that dazzle your audiences
Build confidence & efficiency in your campaigns
Develop PR strategies to amplify the good & avoid PR crises
Build cohesive, integrated marketing plans
Wednesdays 9 am – 12 pm
$3,475 (includes textbook)
Sept 6 – Oct 11, 2023
SMU Exec Ed Center in Dallas, TX
The Social Impact Marketing textbook will be included in the course fees.
Currently a virtual option is not available, though let us know
if you are interested in this if you live in another city.
Who the Class is For
This course can benefit novice or experienced nonprofit marketers, communications/PR leaders, and program directors who are looking to start or transform their organization’s marketing. Leaders of small, medium, and even large nonprofits are encouraged to apply. Knowledge or prior marketing courses are not required. The class will focus on strategic work that is tailored to the unique cause areas of the nonprofits participating.
Maddy Kulkarni is an award-winning professor at SMU and UTD, a global marketing director at a Fortune 50 company, has served on number nonprofit boards, and runs her own nonprofit organization.